I would mention of situations where Bitcoin is complementary as opposed to a replacement to Visa / Mastercard
Here are some examples: Can you use Visa / Mastercard to:
Give money to a busker?
Give money to a homeless person?
Pay the kid next door to do some work in the yard?
Give an allowance to you kids? Note: See pre paid fees below.
Pay your babysitter?
Reimburse an employee for expenses as a small business person?
Pay any consumer / private individual?
Buy products or services online if you have no credit or poor credit? Note: Paying 20 USD or more in fees for a pre paid debit card to purchase a 20 USD item is not the answer.
Purchase a product or service from a merchant that does not have a merchant account?
Send money to a relative that lives in a remote village in Kenya?
Pay for high value low margin items online such as gold bullion coins for example?
...
All of these work with Bitcoin but not with Visa / Mastercard
You could use these examples to show how incorporating bitcoin into their business would open them up to entirely new markets that they have been unable to tap before, generating new sources of revenue.