Explain if it is not a scam just taking the name?
- It's become customary in recent months that when a blockchain is hardforked, the new coin takes the name of the old as a prefix.
We're not saying it's a great convention, but it's instantly understood by people as "oh it's a Litecoin hard fork".
No. It's generally understood that a coin is co-opting the name for other reasons such as to mislead people and try and gain a level of "respectability" they have not earned. Last time there was a lot of this sort of thing if was "Dark" stuff. i.e. BitcoinDark, LitecoinDark, DogeDark, DarkDoge and so on and so forth. So those that have been around awhile, do not view any coin using another's name in a favorable light.
A classic example for ripping off reputation earned by others is ZCL. Even though they literally have nothing to do with Bitcoin they just call their coin Bitcoin Private. That's as bad as it can get when it comes to stealing reputation. Bitcoin Cash was already bad but at least Roger Ver was involved with the original Bitcoin for quite some time (and to a significant degree).