Hi Max
Yes, the whole concept would be of funding and steering a project through a publicised project's roadmap and, in effect, allowing people to buy into the timescale of development by committing funding to various aspects of the project. But yes, there would never be any financial losses as work would progress in the direction determined by voting. I wouldn't expect voting to be the main source of funding for a project, but I'm sure VoteCoin could be used in some way to raise initial capital also. Dependant on the project, there may also be a reward in some form based on the level of a person's contribution