And weak hands are giving them exactly whay they want. To purchase more btc at bargain prices. That's why its important for every investor to learn about the market first so they won't fall prey to manipulators.
That's what they wanted as the weak hands are riding those FUDs that they are making or if they are not the who makes it then they are also benefiting from the impact it's giving in the market. As Neitcha said, bitcoin has been dead for so many times, it has been called scam, fraud or whatsoever negative name they are calling bitcoin and it has been never stopped it's growth from time to time. Hodl is common word for bitcoin riches
For common and old investors HODL is a very simple thing. 