To be honest, I can not see any point why we should collect money for such a purpose.
So, why would anyone advertise BTC anywhere, also including TV? How can anyone be profitable out of it, or even get better revenue because of that?
I think that bitcoin is too large for instance, way too many people are using it: so it is pretty divided among big number of wallets.
The only case you may get anything from doing that is when you own a really big % of total bitcoins released right now: and when you are sure that such an activity will make bigger movement on bitcoin volume, and it will lead to any upward price surges.