Cole said. Everything is still on track for me to have Jupiters in customers hands in September. He expects to fill most of his customers orders in early October, and says that he should have cleared the current queue of orders by mid October.
KNC are a funny bunch. They won't tell their customers - who have spent millions of dollars - when they expect to deliver. But they will tell some crappy news website 
Seems like a good way to keep the rumor mill from blowing up.
I think this is how most professional companies would've approached it as well as it announces it to all their customers at once, rather than telling one customer one thing and the next another.