Why does it need a token? why will the token increase?
Building on the Ethereum platform, the CUZ token is created to solve the biggest challenges that centralized network-based platforms face: Remaining unbiased while scaling, and maintaining affordable rates for all participants. CUZ is at the core of Cool Cousins Reward Engine, built to incentivise community participants to self-sustain the quality of the content and services. Using smart contracts, Cool Cousin will draw a clear line between the company and the community, making sure corporate interests dont corrupt the authenticity and trustworthiness of the content.
More information is available in the whitepaper:
https://www.coolcousin.com/ico/coolcousin-whitepaper.pdf