Lately all the projects try to attract best faces onboard for their projects, I started noticing that they are almost the same everywhere. What things are more important for you? Are advisors one of the most significant criteria?
Advisors add more popularity on the ICO and it is good to have the best advisor for their projects. but, that is not the big factor, the team should be one also and people of the team is good to see. Marketing strategy must be superb as it is the main branch to produce the massive growth of the sale and the popularity of the ICO to the investors.
the great roadmap is also a good point, better to do this on time or earlier. the whitepaper is the first page to read for investors if the ICO project has the potential.