That was my thought at first, then I realized that Bitmain would be competing against the likes of several companies with market caps in the $10B - $200B range and millions - literally millions - of already deployed GPUs. Oh, and you can bet those Bitmain miners will feature their legendary quality...
So now I'm thinking this will be the proverbial tempest in a teapot.
To be fair, Bitmain qualtity didn't get BAD 'till they went 14nm - the S5 was 28nm and had good reliability.
Their quality DID drop some with the S7 and the major increase in power density AND move to "individual tiny heatsinks per chip" though.