I hold, through experience, the value of the tokens, though not all, will rise on time. So profitability wise, it is best just to hold and sell when the company has stabilized. It is also a big help for the company if there's no dumping of tokens. Other's can't be blame for their actions though but I wish they can be more participative rather than being self-centered.
But sometimes it better to sell quickly your token reward because most project tht have no real product became a shitcoin and the value down to zero or low price but as of now I'm holding all my bounty reward waiting to increase the price and when that time comes I will sell my bounty reward to gain a profit.