Lately all the projects try to attract best faces onboard for their projects, I started noticing that they are almost the same everywhere. What things are more important for you? Are advisors one of the most significant criteria?
Yes it is. If there is a reputable advisor associated on a particular ICO then it will skyrocket for sure. Imagine what happened to TenX. Vitalik buterin was one of their advisor. The ICO was finished instantly and a great hype happened. the price of TenX hyped even if they dont have existing product yet.
However, Advisors is just one of a indicator to know if the ICO is good or not.