This is my process:

1. Read the white paper, and find out what the use case of the coin will be.

2. Look into the general market capital potential of what the coin is trying to solve/be involved with.

3. Look at the trend of the coins industry.

4. Look at the market capital of the coin, compared to its circulating supply.

5. Predict how much market capital the coin could take from the status quo.

6. Compare the coin's market capital to the space it is trying to disrupt.

7. Based on that calculation, if there is room for growth, I compare it to its crypto competitors in terms of market capital, developers, and community.

8. If they have lower market cap, better developers, and a stronger community supporting it, I invest.