Very good catch. It makes me wonder how many projects inflate their crowdsale numbers. This is, after all, an unregulated market. I doubt Asseta is the only one doing it.
This only happens in this projects that have not enough valid description or if they have either the projects is not so good to invest in. Well this is not only the project who cheat on their own website investors funds and the one who are not taking any precautions before investing will be fall for a scam org donation thingy after not hitting the milestones.