Previously, people have heard only about bitcoin and if they wanted to invest, they bought it, now Ethereum, ripple is also heard from people and they think that bitcoin is overheated and the price is so high, so they invest in Ethereum or riple, realizing that in the long term will earn more.
In fact, it is and everyone understands that investing in Bitcion they will not earn so much, even if it will grow. And the growth potential of Ethereum, NEO, ETC and other coins is much higher and they can earn much more!

Yes, already we are seeing huge potential about these coins in the market, Bitcoin is not much profitable at the moment but you mentioned some coin names those really the future of the crypto world.