I am sure they are betting big on this investment which is till date their largest one.If this project goes 10x or 20x, imagine the dividend which is going to come in May.Cant stop buying those cheap taas currently offered by weak hands.
Nom nom nom cheap Taas
You are right, people buy now as much as possible, once the next payment cycle comes there may be many new people lined up to get a pie of the dividend and in turn, pushing the price higher.