I believe SUMO is a great coin with a promising future (if it continues to deliver), in fact I mined some a few weeks ago and intend to come back later, but as DeepOnion I wouldn't call it hyped. Do they make a lot of marketing efforts? Yes, they certainly do; but there's a clear roadmap and objectives ahead, some devs have come ahead with their real identity and many developments are on the way. I really think they also got a bright future ahead!