I cam relate to this. Recently, I got my bounty reward from an ICO. The price of the coin in the market is too much lower than the price of the token during the ICO. First, you gotta look what's happening, plus, the potential of the token. The circulating supply and the volume of token that is in the market. You have to study it. As advise, don't sell the token immediately. Wait for it to pump/hype, it will take time but it's worthy.