It's price war with no product!
When you have stock on hand you can run promotions and offer bargains to move it, when you have no stock it's rather pointless.
The winner will be the one that ships in volume before the other.
The net hash isn't going to rise on vaporware, so don't worry about that yet.
I see your point. Both companies have announced price cuts, yet neither one has delivered a single product yet. Then again, getting to market first doesn't ALWAYS guarantee victory in a situation like this. KNC has already stated that they don't plan on selling any miners during the time when Cointerra is supposed to be rolling their gear out. Was that bad timing on KNC's part or something else?
If KNC has delivered me profitable machines, I want to be able to buy more, and more, and more. If they aren't there to sell product, then what else do I do? I'll find a different source. I particularly don't like the idea of having to learn to setup and babysit a whole new style of miner. I ordered my KNC machines, and I still want my KNC machines, but the announcement about a sudden price drop before they go incognito baffles me.
I don't think you can determine victory so quickly in a 'battle' like this. KNC delivering first means that the most profitable miners will START with KNC machines. Remember, though, as mining becomes less profitable, the potential pool of customers shrinks, yet the cost of developing and producing new/faster mining equipment will remain the same, several million dollars.
If BTC goes to $500 and stays there, all bets are off and it's the wild west again, but until then 2 Billion difficulty is going to be the death of a lot of miners and vendors.