The website lists this: 

"Number of tokens: infinitely"

There is no limit to the number of tokens that the company will create.  No mention if unused tokens will be burned (destroyed). no mention if the company will issue even more tokens in the future.

For the ICO  each token is worth 0.25 cents (USD). Very possible that these unlimited tokens will be worth  much less in the future due to potential dilution.

Company SHOULD set a minimum (soft cap) and a Hard cap (amount needed to fund the project).... if they do not know these values then it is a HUGE RED FLAG not to invest with this team that can not figure out its basic economic needs for a successful project.