The domestic available market for Retail in Vietnam is estimated to be worth $156b (10% CAGR), while the serviceable market for E-Commerce is estimated to be worth $10b (37% CAGR). Caganu is operating in the green field of e-commerce in secondary provinces, where no major player is established. The obtainable market is estimated conservatively at 25% of the total domestic E-commerce. Caganu will capture the opportunity of the whole e-commerce in the provinces plus a chunk of local retail thanks to O2O and offline strategy.