With a Smart Business Contract platform specifically optimized for e-commerce, and common data services such as personal identify and credit history on the blockchain, the JWC blockchain is ideally suited for many types of e-commerce applications. If a blockchain application is going to be built on JWC blockchain, it will utilize the JWC as its means to pay for the execution of Smart Business.
Contracts and settlement of financial transactions. The application could also issue its own tokens in an Initial Coin Offering to support its own unique features and community. Just as Ethereum-based applications use the ETH as the basis to issue ERC20 tokens in ICOs, e-commerce applications could use the JWC as the basis (i.e., master token) to issue their own ICO tokens.