whitepaper.
Team.
what they have really done to solve what problem.
All ICO have that, but not all ICO has realistic project.
VLB token ICO is one of the example of good ongoing ICO, having solid team, reliable project and realistic/achievable soft and hard cap.
I can say that VLB is much better than VeChain, in the white paper of VLB the project was explained well and easy to understand about the vision of the project. The advantage of this project it has already have partnership with big transport company (Uber), that is why it has a big possibility to be successful one.