Anything can be integrated in the blockchain technology, so I would not wonder enough why Super Mario has already his own set of coins. Anyone with sufficient budget can literally start their own set of altcoins. It all now depends on the implementation on each of the coins to be successful in the market. There are a lot of coin that has also failed due to lack of implementation and road maps. I just hope super mario coin will be one of those coins we will be looking at in the future.