Oh, 90% of crypto is programming and marketing and both costs a lot.

I don't know if you're being sarcastic but I think we'll eventually see AI isn't the silver bullet yet that can eliminate a human workforce. We're in the "promises" stage of crypto. We'll see if AI is smart enough to prevent fake ratings or if it's going to be a war of attrition between the programmers and the cheaters. To come to conclusion you need human supervision double checking the ratings anyway.
I am sure that this project will be a breakthrough. And if their AI is really working, the price of coins will soar to heaven!!!!!