I believe KYC here is just an excuse to pay less. They left undistributed tokens to themselves. This is the motive to exclude more participants.
Their questionary is not the real KYC, it's a fake KYC.
I know very well from the Austrian community that HeroCoin did all important steps as a company to have a token that fulfills all Austrian laws. Furthermore they have been the first big Austrian ICO and they worked together with several tax and general lawers.
The KYC part is important according the law.
Do some deeper research and you will find out, that this more legit than several others.