The way I calculate it, and depending on the amount of the original loan, you are going to have to keep re-lending for at least 3 times in a row to make a better return than bitcoin here. People say it must be a ponzi scheme because of the high daily interest but it really isn't like the other lending coins. Daily interest amounts to less than 0.5% per day. They are not syncing because it is smarter to pay an actual low interest rate versus a stated 2% daily rate. This way they can easily use the 'bots' to keep up with the price gains of Bitcoin now. If BTC has the same annual returns on average than Homeblock coin, it will provide an additional 5-10% gain (at current prices). That is not much extra but if they can get the price moving up too then that is where the big returns will come. If the price doubled from here then the average daily interest rate, after converting at the non-sync price, will net you around 0.68% daily.

The higher the price goes, the higher the daily interest rate. The company can slightly lower daily interest rates each month as the price rises and have an offset. I think traders prefer higher prices but lenders prefer higher rates. There has to be a happy medium. I say higher rates and $500 coins.