You must check 1st the white paper and see their ideas if it got some pottential. Consider also the team behind if you dont see any information or description of the team we pass by. See also the social media or facebook or telgram of the Ico token the more participants the more chance of successful ICO. You can check also the icoratings.com to check their rating and ico review. You view also at youtube theres some people out there that are doing analytical review about the token.