As it seems to me, the more hype around the project, the stronger it will fall after a very strong growth.
In my opinion, it is normally happen because after launching of ICO's more people are buy stocks of token and they holding it because they just want to save it for the future value. More traders are doing that they buy high numbers of token then they sell it immediately or hold it.
Good evening, in my opinion, the price of the token falls for several reasons
Firstly, if the project stands still, that is, it does not release anything new
Secondly, and for the fact that there are forked tokens by the participants of the advertising company that significantly pulls down the price of the token
dont forget about matter of hype - the market eats some projects, but even doesnt look at another