voted for "new token" .
after getting successful and as per need you can move on new coin , but you should start with token IMO .
Ahh good point there. Thanks for your opinion.
If you have a clear idea of the underlying technology I'd say going with a true coin is better, especially if this coin isn't going to provide exotic features and you can implement it in a few weeks.
Tokens are good for claiming funds, but you need to provide strong evidence you are going, and you are able to implement your vision.
I forgot to mention in OP. Im not planning to do ICO or crowd sale. Will this change your point of view? Thanks.
(edited OP to include this info)