I earliest pre-order for an FPGA I had on my wait list was in November, so I'm not sure if the September pre-order claim is true. Pretty much everything on that screen-capture of the site is off (cost, availability date, hashes, etc.).  Obviously it's all a test site.  As for it being a scam from the beginning, well they did ship all of their FPGA pre-orders.  No they didn't meet their 4-6 week shipping promise until near the end of their order queue and introduction of the ASIC line.  As it is right now, they're just really shitty at production planning and even worse at PR.