Hi diimazavr - The decision to engage in the mechanism of a token and a BlockChain was made after much consideration and an appreciation of the Cappasity’s long term goals and strategy. Cappasity believe content will drive the mass market adoption of this revolutionary technology. The examples of FaceBook et al has taught us content delivered to a platform, by the user base, is a very value giving model. Creating lasting value has also ascribed consideration to our family of contributors as creating a platform and ecosystem of lasting value requires use and support of the 3D community. A BlockChain describes an immutable and transparent ledger. Contracts and utility tokes will assign provenance and interactions to the elements of the commercialisation of the ecosystem. Cappasity believe having control of their own digital currency is important also as they believe value appreciation to be immense, going forward and correctly want to control the liquidity of their platform and ecosystem. 
The use of Token and BlockChain is by choice. We believe a decentralised ‘trustless’ ledger with an inherent immutability makes sense for almost all things so we believe it is a good use here. There is also the question of cost saving with a decentralised ledger as legacy systems are built on trust and therefore have plethora of ‘oversight’ costs built in for the system to operate as designed.
The model of a BlockChain and utility token makes sense also for the building out of the 3D marketplace. There is already substantial development value in the production capability of the Cappasity platform today. This is a nascent industry, developing a Token, specific to trade in its growing value just makes sense!  This, we believe, represents as stronger case as any, for the issuance of a utility token and the use of a BlockChain.