And it was major players like AOL what helped in its adoption... I am not sure Bitcoin already have its "AOL" or if we could consider Coinbase to be the equivalent.
Coinbase support (or lack thereof) is very much AOL-esque. As is their infuriating slowness at times. Adoption - not so much. They insist on using less favorable exchange rates AND charging much higher fees on Coinbase than on GDAX. Makes no sense. As if they're deliberately trying to piss users off.