I have transferred HEAT from my C-Cex account to my HEAT web wallet, it is now shown on the wallet balance, however the 'effective balance' on the wallet is zero, how long does it normally take to have an effective balance ? it seems that I am unable to transfer the HEAT out of the wallet as the effective balance is zero.
As far as I know the effective balance is NOT related to the possibility of actually using the balance (for transfer, exchange, messaging, etc.). The effective balance is only to show what balance is considered to be valid as "stake" in case you are forging. And indeed, for your heat to become active for forging, 1440 blocks need to be passed for your heat to become active. This is also valid for freshly forged heat. Any transaction outside (withdrawal for example) is immediately withdrawn from your effective balance.
So NO, effective balance has nothing to do with trading/transferring HEAT. If that would be the case, then nobody who is leasing out HEAT could trade...
Thanks for the specification. I partially read the original question so my answer was incomplete. The 1440 confirmations only act as a factor in effective balance.