This looks promising and is definitely something I want to see more of later on. Lots of businesses are already interested so I hope that it will get somewhere.
Yes this is indeed a promising project and if you do not understand it this good look at their video explaining a lot of things
https://youtu.be/pt0iC8_Iq-E it is also available on their website
http://luxcess-group.com/.
beautiful cars and beautiful aerial photography in the video, but information I find in none. But alright, it should be a small teaser for the ICO launch, for that it's ok