So is this like waze but with an ERC20 token? hahahaha
Yeah, all things and services in the world have synonyms. And you can find lots of new projects how say like "we are uber for pets" and so on. So, it's just average thing to compare.
I think that you cant compare this project with all previous social networks because uRother is much more bigger than just social net. Don't forget about RRcoins and system of discounts for users.