It's hard to put your finger on intentions. What we know for sure is that the customer support has degraded massively from shipping the first units to batch 3 and the chips, and there has been no attempt to rectify the situation. This makes you wonder what the long term plan of that company is. It is unlikely that they will operate in the B2C space any further, and focus on B2B - otherwise they would try to fix their reputational damage at this stage.
They announced better tech - but given the state of affairs, it's likely not going to benefit the mining community as a whole (e.g. by offering competitively priced hardware or similar arrangements), but a chosen group of investors/entrepreneurs.