you are trying to mine on a litecoin pool using bitcoin miner..
I don't think so because this link was written as "CGMiner for Litecoin" -
http://ck.kolivas.org/apps/cgminer/I took this one: cgminer-3.4.0-windows.zip
If I'm mistaken, please, give me right link for it.
Also, I launch it like this: cgminer-3.4.0-windows\cgminer.exe --debug --scrypt -o pool.litecoinrain.org:8337 -u
userName -p someWorkerPass
Here --scrypt for LC, as I understood.