Often, investors dictate their terms and partly justified actions. In many projects on this ground there is a misunderstanding and thus hinders progress in the project.
The situation that you describe is equtable for an offline world. In ICO, everything is quite different, in 99 percent of cases the conditions are dictated by the organizers of ICO, and investors have virtually no influence on them. Therefore, the reputation of the team is very important.
The reputation of the team, there expearience. If the team have a big experience of former sucsessful project. Everyting is important.