I believe is much possible for great enterprises like amazon to create its own crypto. Lets me explain: if amazon accepts BTC as payment, for sure it will be to earn money. But, if they created their own crypto and you can buy the “Amazon crypto” with BTC, then the prices should be much more stable inside the shop. For instance: you want to buy some shoes in the Amazon shop, and you want to pay with the amazon crypto, for it has some convenient advantages offered by the Amazon itself. Then, you will have to go to the Amazon exchanger (the only platform that gives you the chance to get some “amazon-crypto”) and buy the amazon crypto with your btc. Thats mean: amazon is getting BTC to their own, but, at the same time, the price of the products is stable, just because they are based on their own crypto, managed by them, meaning, a centralized-amazon-crypto.

In the meantime, they are getting BTC in an indirect way, and they can wait to sell them just for getting more money. Now, without the amazon crypto, they will be subject as the same devaluation-inflation the BTC has, meanwhile, if they develop their own money, they have two different fronts to speculate with.

I believe big companies as google, amazon, etc, will develop their own crypto, a centralized one, anytime soon.