Another two concurrent stories:
1. Retired couple in rural Kansas gets a frantic call at 2 a.m. Sunday morning from their backpacking granddaughter and her friend visiting Kenya. They've just been robbed and need money NOW.
2. Obvious parallel when Bitcoin infrastructure is better established.
Or we could change the voice-over in this commercial from $ to BTC:
http://www.youtube.com/watch?v=V0uFqsI1vy4