This campaign now represents 2.85% (5% increase from last week) of all merits given on the forum. (2092/73372)
I expect the percentage of total merit in this campaign to keep going up. Currently, many users with old accounts have some sMerit, which partially goes to their alt-accounts or bad posts. Long term, once they run out of sMerits, it's all up to Merit sources, and they won't give anything to bad posts.
That is a good point. Never thought of it from that perspective, as my guess was that we would hover around the same percentage.