I read that you are into REVIEWS and online reputations.
bad and good comment or review are both publicity and this is what every company or seller needs.
How can you make that bad reviews to turn around and make it one of the best impact for the company?
I know this is possible and everyone can do this in their own way!
As per my own opinion the bad reviews of a certain product could become a strong point of a commodity if the people will see that this negative feedback is being developed or being fixed by the company itself that they will see the development of the company in terms of fixing the negative side of their product or company.