LCC seems a bit tongue in cheek, and frankly, I don't see a GREAT use case for it, but it's certainly not scammy from what I see. No effort has been made to portray it as an official fork by anyone BUT Charlie Lee, who while I admire, I have to wonder about.
His selling off of his whole LTC stash bothers me. LTC has been a solid coin and a fair investment, not to mention the basis of countless alts, for a long time. I use LTC regularly myself, and don't intend to stop. Putting it in "park" for a bit for this fork does me no harm

he explained why he did it. As you say , litecoin is great. And he wanted to prove that he's not in it for the money. ( not that he probably allready has enough

).
From what i understood, he's apperently has been accussed off only continuing because he's wanting more money. well now i doesn't have ltc anymore and still keeps going thats accusation is gone.