You give Merit to many random people. It would be foolish here to look for a cause-and-effect relationship.
There is a cause and effect relationship--all the posts I gave points to I liked and thus merited them. But I've only got a limited number of sMerits, so I have to ration them. And I usually only give them out for posts that are in really good English. Spelling, punctuation, and grammar all count in my book. Typos I can excuse, but some people just can't write. I don't merit posts that look like they were written sloppily.
Other people have different criteria, I'm sure. That's what's going to make this system work.