Keyword is "MIGHT".Most will end up rejecting the use of the XRP token, even if they may adopt the use of the Ripple Network. Either way, the Ripple company profits, while the fate of the XRP remains uncertain and is only kept afloat at such a high Market Cap due to speculation. Also note that the executives are legally allowed to cash out a very substantial amount of their XRP per day as their earnings.
Read this for a more detailed explanation: https://bitcointalk.org/index.php?topic=2955646.msg30512324#msg30512324