3. Its complexity means end users find it hard to appreciate the benefits
No complex thing is user friendly at start. This is because the interface is made to be just friendly enough for the ones making the system and the ones having the patience to learn it. Over time the interface becomes more and more friendly.
I expect that soon the average user will have some amounts on some online wallets for every day use via LN and the software/interface to use that will be extremely simple. And the services to fill those wallets will have to become more simple than today.
4) Litecoin and ether can be used if faster speed is important
5) The Establishment want total control
4. That's why lightning network is built on top of Bitcoin. It will allow fast payments for average user.
5. They've lost the start because they are old school and obtuse. They want the earnings without the risk, so for now they play the "Bitcoin will fail" FUD game and fill their vaults. It's not about control. It's about money.