I am one of the people who are not too exited about this re-branding. Yes, they said that the old domain will still re-direct people to the new site, but I cannot see why you would want to get rid of a Brand that is basically a House hold name in the Crypto currency community.
I do agree with this, there is a large value to such a well-known brand name, it doesn't seem like a good business decision to just discard it. I don't know if you saw Wetsuit's post on the subject but his reasoning is that he wants to get away from the 'free' part of the name. Turning it into a non-KYC exchange and gambling site rather than being seen as a faucet. It's not how I would do it, but hey let's see how it turns out.