The ideea it's very nice but it is way ahead it's time. I think this will be a big thing only if cryptocurency will be adopted by the masses.
You may be right, most of people who haven't ever heard of crypto won't get involved in any crypto-based projects..
I think that this is the right time for the team to launch his platform. With growing popularity of cryptoworld, this platform would just act as one of the many reasons to be a part of this digital currency. Hence, the platform would grow faster