The ideea it's very nice but it is way ahead it's time. I think this will be a big thing only if cryptocurency will be adopted by the masses.
You may be right, most of people who haven't ever heard of crypto won't get involved in any crypto-based projects..
The only solution here is to advertise it to any social media. But some social media banned cryptocurrency advertisement due to some reasons. Hope they can get more investors to help this big project to be launched.
Shift Cash has a great need of high traffic advertising as most of the people are not into crypto and they will not be able to use this service so I think this project will need to invest large amount of money in its advertising and marketing as people all around the world should know its advantages over the loan system of banks in their country.
I disagree you guys, you need to be from crypto space only if you are willing to invest in their token, otherwise the platform has built to be used by people outside crypto space as well, because they offer fiat and you don't need to deal cryptocurrency if you are not familiar with it. For advertising, I saw shift cash banner on many website pages, they are already using google ads.