This is my new rule for 2018. I want to see actual substance in the ICO community instead of what we have. Even if they are simple projects i'd choose those over these "change the world" projects that overcommit from the beginning. There is a cool US based one that's like AirBnB for vehicle storage.
https://stowittoken.comActual substance within the ICO?
Unless they have a product that is working already there is nothing but pictures/text on their website.